SaltSter
Brand, Identity, Packaging
Parsons School of Design
Ever wish that the salt on the rim of your margarita lasted every sip? Think your salty cocktail would taste better through a straw? Wish no more! SaltSter is the world’s first straw made entirely of Himalayan salt. Saltster is the funky, fresh, mod, and classy solution to the margarita drinker’s dilemma.
For this assignment, students were asked to create the brand for a make-believe company or event and to apply that identity system to different collateral. I have always been fascinated by package design, so I created a product that would challenge me to focus on packaging.