KEYS Soulcare
Brand, Social Media, AI
CASE Agency
Created by Alicia Keys, Keys Soulcare advocates self-care, embracing one’s inner light, and honoring the connection between skin and soul. From celebrating beautiful skin to amplifying diverse voices, Keys Soulcare has revolutionized the skin and self-care marketplace. It’s Like Skin, among other KEYS skincare and makeup offerings focus on using modern skin science in order for people of all backgrounds to find a routine that feels empowering.
My role:
At CASE, I collaborated on a team that refreshed the Keys brand, working on projects ranging from digital design assets to in-store collatoral. I’ve highlighted my work making graphics (e-comm, social) and working with the art director to rollout the KEYS’ “It’s Like Skin” and “Rituals” campaigns.
