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Down Dog Yoga Company
Branding & Identity
Freelance
Crafted in Portugal from responsibly harvested cork, the Down Dog Standard Block is a beautiful cork yoga block created to support you in even the most challenging postures. The block’s larger grain composition decreases density which allowing the block to be lightweight without sacrificing stability. Its visible granules highlight cork's natural and sustainable origins.
In 2020, the founder of Down Dog Yoga reached out to me and explained his business idea. After we discussed Down Dog Yoga’s mission and goals, I built an entire digital retail presence and branding to tell a story for this D2C company.
To view the Down Dog product page on Amazon.com, click HERE︎